"The aim is not to give the client what he thinks he wants, but what he never even dreamt he wanted."
- The Art of Looking Sideways (p. 213)
What a great motto for a design company. It is my belief that it is our job, as designers, to take what the client is looking for and transform it into a design that is above and beyond their imagination. Our work becomes their image and it needs to be perfect! There is a reason clients come to designers, they want someone with the creative mind and talent to make something that will convey what they want and need in a catchy, professional way.
I always strive to make each of my designs, unique and professional. I love being a designer because I get to work with so many different types of clients. Their different projects help me to grow as a designer. Each project brings on a whole different set of parameters that I have to work within and around. Pushing me to think, sketch, research and find the best solution for each unique client. These aspects are what make me LOVE my job!
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